I was actually excited to brush my teeth last night. Why? Because my order from Quip had arrived – a new Internet startup taking the Warby Parker, Harry’s, Birchbox approach to dental hygiene. In the mail, I had received a sturdy matte black brushed-metal electric toothbrush, a 3 month tube of toothpaste, and a very clever toothbrush holder that doubles as a cover – all packaged in their strange, yet appealing, clear plastic tubes.
Once I’d gotten each individual tube open, I immediately stuck the holder to my bathroom mirror (yes, it can do that), and gave the ol’ chompers a good cleaning. My favorite part? I don’t ever have to go to the store to buy a toothbrush or toothpaste ever again…
Much like the other online startups like Dollar Shave Club and the companies listed above, Quip is taking a subscription service approach for replacement toothpaste and brush heads. If you ask me, it’s a smarter approach to selling a product by anticipating a customer’s need, identifying gaps in the process to acquire that product, and filling the demand for the customer before they ever have to ask. Quip is taking out the thinking behind a very basic day-to-day task. We all brush our teeth (I hope), we all travel occasionally, we all want to avoid being shunned by our dentist on our regular visit (Don’t judge me Dr. Tenowski. So what if I forgot to floss last week, I have a Quip!) And indeed, Quip packages the solutions to all these in a convenient package dropped off at your door.
I personally opted for the $10 subscription. Every three months, I get a new brush head, a large toothpaste, a travel size toothpaste (TSA Friendly!), and a AAA battery for my brush delivered to me. Not bad for $40 a year. There aren’t any contracts and I can cancel anytime. It’s a nice brush too – pulsing every 30 seconds to let me know to change which part of my mouth to brush. It pulses three times quickly to let me know to turn it off.
We love Quip’s different, disruptive approach to upending the pharmacy aisle. They are addressing their audience’s desire with a customer-centric approach and unlocking value for those willing to try their service. We always have our eye on other companies we think are getting it right. We draw inspiration from those that seem to hold similar beliefs to our own and what they do to actually make their mission happen. We think Quip is one of them. They make us smile.